Book Review: Love is the Killer App

Tim Sanders makes the bold suggestion that business success can best be achieved by becoming a “lovecat.” Sanders defines the love business as “the act of intelligently and sensibly sharing your intangibles with your bizpartners.” Those intangibles are our knowledge, our network, and our compassion. By knowledge he means everything you have learned and everything you continue to learn. By network he means your entire web of relationships. By compassion he means that personal quality that machines can never possess – the human ability to reach out with warmth, whether through eye contact, physical touch, or words.

I wish I had read the book back when it was first published in 2002. Because many of the lessons he learned, I learned the hard way in the past years. I can strongly endorse the practical advice he provides as much of what I have been doing for the past 12 months agrees with his advice. I would challenge each of you to seriously apply his advice of “intelligently and sensibly sharing” your knowledge, network, and compassion with your business partners. Pick up the book and learn numerous ways that he “intelligently and sensibly” shares his intangibles with his business partners.

Transformational Servant Leadership Score (0 to 5): 3